... I say as I hand you three shirts - one blue, one green and one yellow.
”Easy,” you say, as you pluck the blue shirt from my hands and start to examine the details, “blue is my favorite color!”
Now we walk into the local shopping mall and I repeat the same request - “Pick your favorite shirt.”
And this time, there's no ”easy” about it. Instead, you stand there, overwhelmed, not even knowing where to begin. And there's a good chance you’ll leave discouraged, without having picked a single shirt.
Overwhelm your clients with choices and, most often, they’ll choose not to make a choice.
As professional photographers, it's our job to learn what our clients love about our work and to narrow down the options we present to them, only showing them the things we believe they will love. By doing this, we’ll avoid overwhelming our clients with too many choices, effectively dropping them into a shopping mall and telling them to pick one favorite item.
There are a two main places we’re notorious for overwhelming our clients:
So what’s a photographer to do? It’s simple, really...
When you start to “be the pro” and narrow down options for your clients, you get to highlight your expertise as a photographer, your experience as a business owner and the exceptional service you offer to your clients. Here are a few ways to do that:
When we show our clients a hundred images from a portrait session what we’re really saying is “I don’t know which of these images is actually the best, so I'm making you decide.” Being the pro means we get to go through all of the images, pluck the very best from the bunch, make them shine and put our absolute best face on in front of our clients.
You want to know the best part? When you show fewer images, you sell more prints.
They think we're amazing because they “loved every. single. one of them... how am I going to choose!?!”. It’s hard to make a client love every single photo when you’re showing 100. Show them 100 and they’ll immediately start looking for their one favorite image. Show them the 20-30 absolute best photos and they’ll pull out the ones they don’t love and leave far more they just can’t live without.
This is another big place we overwhelm our clients, and it’s really easy to overcome. Bonus, it makes our business and the service we provide look amazing, as well.
Instead of presenting our clients with a thousand products and their 1.2 million variations (I'm looking at you, Finao), try this:
This post is just a tiny piece of our free Wall Art Sales Blueprint. Want the rest? Click here to download it now.