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Shamelessly Simple Saturdays

Thanks for joining me in this very first Shamelessly Simple Saturday. It’s my hope that this newsletter will help you not only run a more profitable photography business, but also help you find a better balance in your life, so your business fits your life rather than the other way around.

I can’t think of a better way to start this newsletter than with the “Open Letter to Burned Out Photographers” I wrote for our website this week.

“It’s not supposed to be this hard, is it?”

If you’ve ever felt that pang of frustration and helplessness amid the chaos of running your photography business, know this—you’re not alone.

Somewhere along the way, the passion that led you to pick up a camera has become hopelessly tangled up in endless to-do lists, flash-in-the-pan marketing schemes, constantly chasing clients, and the relentless pursuit of more. More clients, more sessions, more of the endless ‘hustle’ that’s become a badge of honor in our industry (and many others, as well).

But what if it doesn’t have to be this way? What if hustle culture (and dancing on TikTok) isn’t the only path to success—what if there’s a road paved with intention, simplicity, and – yeah – peace?

At Swift Galleries, we believe in the radical notion that your business should serve your life, not consume it. We stand for the beauty of simplicity, the clarity of honest work, and the joy that comes from a business built on connection and community—not chaos.

“Shamelessly Simple” is our line in the sand – our statement that being “simple” shouldn’t be embarrassing, it should be embraced.

We’re creating something different here. It’s more than just tools and education; it’s a challenge to do business differently. A promise that selling your work can be as soulful as creating it. We’re out to strip away the complexity and focus in on what truly matters – while supporting you in crafting a business that thrives on the essentials.

So, if you’re weary of the #hustleharder song-and-dance, if you’re questioning whether this path is really for you, I invite you to join us. Embrace a way of working that celebrates your work, respects your time, and cherishes your wellbeing.

Because at the end of the day, we’re not just selling photos—we’re capturing life’s most important moments. And shouldn’t we have the space to enjoy those, too?

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One actionable tip every Saturday to take your business and life back from the toxic trap of #hustleculture (in less than 4 minutes).

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