{"id":15014,"date":"2024-01-20T10:52:31","date_gmt":"2024-01-20T15:52:31","guid":{"rendered":"https:\/\/swiftgalleries.com\/?p=15014"},"modified":"2024-01-20T10:52:31","modified_gmt":"2024-01-20T15:52:31","slug":"how-to-stand-out-in-your-crowded-market","status":"publish","type":"post","link":"https:\/\/swiftgalleries.com\/business-fundamentals\/how-to-stand-out-in-your-crowded-market\/","title":{"rendered":"How to Stand Out in Your Crowded Market"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">Find something that &#8220;normal people&#8221; consider weird and making it your \u201cthing\u201d.<\/p>\n<p>Think about your ideal clients\u2019 interests or passions\u2026 Is there something that you can embrace, that people <strong><em>outside<\/em><\/strong> of your ideal client would consider weird?<\/p>\n<ul>\n<li>Pet photographers, talk about how you wear your fur-covered leggings like a badge of honor and wield your lint roller like Thor wields Mj\u00f6lnir.<\/li>\n<li>Family photographers, talk about how you capture the perfectly imperfect chaos of everyday family life and how you specialize in getting great photos of wild children.<\/li>\n<li>Wedding photographers, position yourself as the shamelessly irreverent photographers for spontaneous, fun-loving brides. (This one was exactly what brand we created for our own photography business. It stood out <strong><em>very<\/em><\/strong> well in the old-school southern Nashville market.)<\/li>\n<\/ul>\n<p>By embracing something divisive, you&#8217;ll have a better chance of connecting with your ideal clients who share the same quirks or passions and positioning yourself as the <strong><em>only option<\/em><\/strong> for that very specific type of client.<\/p>\n<p>Now, if the idea of repelling non-ideal clients scares you, I\u2019ll leave you with this:<\/p>\n<p>Wouldn\u2019t you rather be <em>loved by some<\/em> and <em>hated by others<\/em> than <strong><em>forgotten<\/em><\/strong><em> by all of them<\/em>?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Find something that &#8220;normal people&#8221; consider weird and making it your \u201cthing\u201d. Think about your ideal clients\u2019 interests or passions\u2026 Is there something that you can embrace, that people outside of your ideal client would consider weird? Pet photographers, talk about how you wear your fur-covered leggings like a badge of honor and wield your [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":797,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[129],"tags":[147],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Stand Out in Your Crowded Market &#187; In-Person Sales Software, Coaching and Community for Pro Photographers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiftgalleries.com\/business-fundamentals\/how-to-stand-out-in-your-crowded-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Stand Out in Your Crowded Market\" \/>\n<meta property=\"og:description\" content=\"Find something that &#8220;normal people&#8221; consider weird and making it your \u201cthing\u201d. Think about your ideal clients\u2019 interests or passions\u2026 Is there something that you can embrace, that people outside of your ideal client would consider weird? 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