{"id":15018,"date":"2024-01-20T11:04:26","date_gmt":"2024-01-20T16:04:26","guid":{"rendered":"https:\/\/swiftgalleries.com\/?p=15018"},"modified":"2024-01-20T11:05:45","modified_gmt":"2024-01-20T16:05:45","slug":"how-to-do-in-person-sales-in-2-minutes-and-21-seconds","status":"publish","type":"post","link":"https:\/\/swiftgalleries.com\/in-person-sales\/how-to-do-in-person-sales-in-2-minutes-and-21-seconds\/","title":{"rendered":"How to do In-Person Sales (in 2 Minutes and 21 Seconds)&#8230;"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">Most photographers overcomplicate In-Person Sales.<\/p>\n<p>Especially when you\u2019re first getting started with it.<\/p>\n<h2>So, here&#8217;s how to make it easy\u2026<\/h2>\n<h3>Step one: Attract people who want printed products.<\/h3>\n<p>This is simple. <a href=\"https:\/\/swiftgalleries.com\/gallery-wall-design\/wall-art-style-guide\/\"><strong>Show off the products you want to sell<\/strong><\/a> everyone someone sees your work. Blog, <strong><a href=\"https:\/\/swiftgalleries.com\/business-fundamentals\/website-must-haves-checklist\/\" rel=\"noopener noreferrer nofollow\">website<\/a><\/strong>, social posts\u2026 everywhere they touch your brand, they should see <a href=\"https:\/\/swiftgalleries.com\/gallery-wall-design\/designing-wall-galleries-that-sell\/\" rel=\"noopener noreferrer nofollow\"><strong>printed<\/strong> <strong>products<\/strong><\/a><strong>.<\/strong><\/p>\n<p>There are two other expectations you\u2019ll want to set, but setting expectations for products is most important, so start with just this.<\/p>\n<p>Not sure what products to offer (or what price to offer them)?<\/p>\n<ul>\n<li>Start with one product. I recommend a framed and matted print. It\u2019s a classic and it fits a ton of different styles. Pick just one from one lab. Still stuck? Ok, here\u2026 sell this <a href=\"https:\/\/www.whcc.com\/products\/framed-prints\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><strong>1.5\u201d Black Gallery Frame from WHCC<\/strong><\/a>. Done. Move on.<\/li>\n<li>\u201cBut what do I charge?\u201d. Multiple your cost by 4. That\u2019s it. Keep moving\u2026<\/li>\n<\/ul>\n<h3>Step two: Create excitement for those products throughout your client journey.<\/h3>\n<p>This starts with a <a href=\"https:\/\/swiftgalleries.com\/in-person-sales\/planning-meeting-checklist\/\" rel=\"noopener noreferrer nofollow\"><strong>planning meeting<\/strong><\/a> about a week before the session. Ask questions about what they want to do with the artwork you\u2019re going to create, then make suggestions. Paint a mental picture for them of what you have in mind.<\/p>\n<h3>Step three: Give them what they\u2019ve already told you they want.<\/h3>\n<p><a href=\"https:\/\/swiftgalleries.com\/in-person-sales\/in-person-sales-photography-checklist\/\" rel=\"noopener noreferrer nofollow\"><strong>Most people call this the \u201csales meeting\u201d.<\/strong><\/a> It\u2019s not. The selling has already happened. They told you want they want during the planning meeting and you built up their excitement for those products through the session and the time between the session and this sales meeting.<\/p>\n<p>Now it\u2019s just \u201cOk, here\u2019s everything we\u2019ve already discussed; what would you like to do with the rest of these images you love?\u201d.<\/p>\n<p>Seriously, that\u2019s it. The sales meeting is the easy part.<\/p>\n<h3>Step four: (Over)Deliver<\/h3>\n<p>The sale has been made, it\u2019s time to give them (more than) what they were expecting. The best way to do this is to personally deliver any products they ordered and <a href=\"https:\/\/swiftgalleries.com\/gallery-wall-design\/how-to-install-wall-art\/\" rel=\"noopener noreferrer nofollow\"><strong>install their wall art<\/strong><\/a> for them. Offering installation take <strong><em>all<\/em><\/strong> of the work off of the client and ties a bow on the entire process.<\/p>\n<h2>Done. You now know what you need to know to do In-Person Sales.<\/h2>\n<p>Is there more? Absolutely. Can it be more complex? Yup.<\/p>\n<h3>At some point you\u2019ll want to:<\/h3>\n<ul>\n<li>Round out your product mix with products that match your style, <a href=\"https:\/\/swiftgalleries.com\/product-picking\/choosing-a-lab-checklist\/\" rel=\"noopener noreferrer nofollow\"><strong>fit your brand values<\/strong><\/a> and fit your price point.<\/li>\n<li><a href=\"https:\/\/swiftgalleries.com\/photography-pricing\/product-pricing-calculator\/\" rel=\"noopener noreferrer nofollow\"><strong>Optimize your pricing<\/strong><\/a> to include the value of your time and other costs associated with the creation of your products.<\/li>\n<li><a href=\"https:\/\/swiftgalleries.com\/swift-galleries\/swift-galleries-client-workflow-checklist\/\" rel=\"noopener noreferrer nofollow\"><strong>Refine your processes<\/strong><\/a> to be sure all necessary expectations are being set at multiple points throughout your client journey.<\/li>\n<\/ul>\n<p><strong>But all of that? It\u2019s not important yet.<\/strong><\/p>\n<p>For now, I want you to focus on this and only this:<\/p>\n<h2>Make it work. Then, make it better.<\/h2>\n<p>Just put something &#8211; <em>anything <\/em>&#8211; out there right now. Then spend all the rest of your tomorrows <a href=\"https:\/\/swiftgalleries.com\/business-fundamentals\/plus-delta-for-photographers\/\"><strong>making that thing better<\/strong><\/a>. Just get started.<\/p>\n<h2>Now What?<\/h2>\n<ul>\n<li>Want a deep dive into the details of this process? Be sure to check out the free video and workbook on our <strong><a href=\"https:\/\/swiftgalleries.com\/in-person-sales\/the-aedd-in-person-sales-framework-for-photographers\/\">AEDD Framework for In-Person Sales<\/a><\/strong>.<\/li>\n<li>Want to see what an IPS meeting looks like in the real world? Check out this <a href=\"https:\/\/swiftgalleries.com\/in-person-sales\/real-recorded-in-person-sales-meeting\/\"><strong>real In-Person Sales meeting recording<\/strong><\/a> from Swift Galleries member, Kaitlin Roten.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Most photographers overcomplicate In-Person Sales. Especially when you\u2019re first getting started with it. So, here&#8217;s how to make it easy\u2026 Step one: Attract people who want printed products. This is simple. Show off the products you want to sell everyone someone sees your work. Blog, website, social posts\u2026 everywhere they touch your brand, they should [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[126],"tags":[147],"topic":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v21.5 (Yoast SEO v22.3) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to do In-Person Sales (in 2 Minutes and 21 Seconds)... &#187; In-Person Sales Software, Coaching and Community for Pro Photographers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/swiftgalleries.com\/in-person-sales\/how-to-do-in-person-sales-in-2-minutes-and-21-seconds\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to do In-Person Sales (in 2 Minutes and 21 Seconds)...\" \/>\n<meta property=\"og:description\" content=\"Most photographers overcomplicate In-Person Sales. 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