{"id":15700,"date":"2024-02-27T09:32:12","date_gmt":"2024-02-27T14:32:12","guid":{"rendered":"https:\/\/swiftgalleries.com\/?p=15700"},"modified":"2024-02-27T09:42:30","modified_gmt":"2024-02-27T14:42:30","slug":"007-product-picking-quick-start","status":"publish","type":"post","link":"https:\/\/swiftgalleries.com\/product-picking\/007-product-picking-quick-start\/","title":{"rendered":"Thrive 007: Don’t Pick Print Products Until You’ve Read This First…"},"content":{"rendered":"

Transitioning to printed product sales (whether it’s In-Person Sales<\/strong><\/a> or Virtual Sales) is both exciting and a bit daunting, right? It’s like stepping into a new realm where the possibilities seem endless. But, amidst this excitement, there’s a common pitfall that many photographers fall into, which can turn this adventure into an overwhelming journey. Let’s chat about what that is and how to elegantly sidestep it.<\/p>\n

The Overwhelm of Abundance<\/h2>\n

Too Many Choices: A Double-Edged Sword<\/strong><\/p>\n

When photographers start exploring print products to sell<\/strong><\/a>, there’s a natural inclination to offer as many options as possible. The thought process is pretty straightforward \u2013 more options might mean more opportunities to meet diverse client needs and preferences, thus potentially boosting sales. However, this abundance of choice often leads to two main issues:<\/p>\n

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  1. It Sucks For You, The Photographer:<\/strong> Managing a wide array of products can quickly become a logistical nightmare, especially when you’re just starting. It adds complexity to your workflow<\/strong><\/a>, inventory management, and sales process<\/strong><\/a>. There’s a reason that this is the most common spot where photographers who want to switch to printed product sales simply give up and go back to just offering digitals.<\/li>\n
  2. It Sucks For Your Clients, Too:<\/strong> Ever heard of the paradox of choice? It’s real. Presenting clients with too many options can make the decision-making process stressful, leading them to default to the easiest option \u2013 sticking with digital files.<\/li>\n<\/ol>\n

    The result? A missed opportunity to explore the tangible and emotional value that print products add to your photography business and to your clients’ lives.<\/p>\n

    The Power of One: Simplifying Your Approach<\/h2>\n

    Start Small, Dream Big<\/strong><\/p>\n

    The antidote to overwhelm and paralysis? Simplicity. If you’re just wading into the print sales waters, consider adopting a “less is more” approach. Here’s how:<\/p>\n