{"id":15700,"date":"2024-02-27T09:32:12","date_gmt":"2024-02-27T14:32:12","guid":{"rendered":"https:\/\/swiftgalleries.com\/?p=15700"},"modified":"2024-02-27T09:42:30","modified_gmt":"2024-02-27T14:42:30","slug":"007-product-picking-quick-start","status":"publish","type":"post","link":"https:\/\/swiftgalleries.com\/product-picking\/007-product-picking-quick-start\/","title":{"rendered":"Thrive 007: Don’t Pick Print Products Until You’ve Read This First…"},"content":{"rendered":"
Transitioning to printed product sales (whether it’s In-Person Sales<\/strong><\/a> or Virtual Sales) is both exciting and a bit daunting, right? It’s like stepping into a new realm where the possibilities seem endless. But, amidst this excitement, there’s a common pitfall that many photographers fall into, which can turn this adventure into an overwhelming journey. Let’s chat about what that is and how to elegantly sidestep it.<\/p>\n Too Many Choices: A Double-Edged Sword<\/strong><\/p>\n When photographers start exploring print products to sell<\/strong><\/a>, there’s a natural inclination to offer as many options as possible. The thought process is pretty straightforward \u2013 more options might mean more opportunities to meet diverse client needs and preferences, thus potentially boosting sales. However, this abundance of choice often leads to two main issues:<\/p>\n The result? A missed opportunity to explore the tangible and emotional value that print products add to your photography business and to your clients’ lives.<\/p>\n Start Small, Dream Big<\/strong><\/p>\n The antidote to overwhelm and paralysis? Simplicity. If you’re just wading into the print sales waters, consider adopting a “less is more” approach. Here’s how:<\/p>\n Pro Tip: Think about the clients you’ve already photographed who only have digital files. What type of product would they be most interested in? Is it a timeless piece for the wall like a framed and matted print? Or do your existing clients seem more like Album or Photo Box people? Take this into consideration since these will often be the first people you’ll sell products to.<\/p><\/blockquote>\n Turning Simplicity into Sales<\/strong><\/p>\n Choosing one product doesn’t mean limiting your potential; it means amplifying it. Here\u2019s how to make this strategy work for you:<\/p>\nThe Overwhelm of Abundance<\/h2>\n
\n
The Power of One: Simplifying Your Approach<\/h2>\n
\n
\n
Making the Most of Your Chosen Product<\/h2>\n
\n
The Path Forward<\/h2>\n