If you’re a photographer looking to elevate your in-person sales, understanding and implementing the AEDD framework is key. Developed by Swift Galleries, this approach has transformed the way photographers approach print sales, offering a streamlined, effective strategy that resonates with clients. Let’s break down each step of the AEDD framework below to see how it can revolutionize your in-person sales process.
To learn the full process, be sure to watch the video and download the free workbook!
Attract
Optimizing Your Online Presence: To kickstart your in-person sales, your digital footprint must accurately reflect the products, pricing, and process you offer. This transparency not only attracts the right clientele but also sets clear expectations, paving the way for a smoother in-person sales experience.
Excite
Creating Anticipation: The journey from the initial client interaction to the actual photo session is all about building excitement. Discuss their needs, show them mock-ups of potential products, and let them envision your artwork in their homes. This phase is crucial in nurturing a client’s interest and setting the stage for successful in-person sales.
Delight
Seamless Sales Experience: Now, you enter the heart of in-person sales. This step is where your preparatory work pays off, as clients are already primed for purchase. It involves presenting the products they’ve shown interest in and guiding them towards making a decision. The key is to make this process feel less like a transaction and more like the fulfillment of the things they’ve already told you they want.
👉 Not sure how to run an In-Person Sales meeting? Check out our free In-Person Sales Meeting Checklist!
Deliver
Exceeding Expectations: The final touch in in-person sales is how you deliver. Go beyond just handing over the products. Offer to install artworks, provide after-sales support, and make every post-purchase interaction memorable. This not only enhances customer satisfaction but also boosts referrals and repeat business.
The AEDD framework is not just a set of steps; it’s a holistic approach to transforming your in-person sales. By attracting the right customers, exciting them with possibilities, delighting them with your offerings, and delivering beyond expectations, you’re set to take your photography business to new heights. Embrace the AEDD framework and watch your in-person sales soar!
This is just a taste…
Watch the full training above and be sure to download the workbook to follow along, learn and apply the framework in your business!
